For years, we sat on our old logo. Too busy to invest any time into creating something that felt right, but always wanted too. Eventually that feeling grows, from a small nagging voice in the back of your head to a driving force at a company. In the summer of 2016, we collectively decided we needed to create a brand that would be the face of the company for a decade to come.
Previous to this, we would change the brand every couple of years to kind of match the current trend in logo design, but now we needed to create our own wordmark. Something that would be unique and us.